AT&T
Refreshing presentation design templates and creative asset toolkits for an iconic brand
Most people are familiar with the AT&T’s classic blue branding. When the Corporate and Business presentation templates needed a facelift, the Brand Team turned to Deckhand for help.
The goal was to bring new life to the PowerPoint templates that AT&T used on both a Corporate level and within AT&T Business.
The result took close partnership with internal stakeholders, a respect for the existing brand, and a lot of creative problem solving.
AT&T Business template
AT&T Corporate template
Deckhand used data visualization that was initially developed by a third party as a blueprint. The goal was to build charts and graphs that were not just thoughtfully animated — they needed to be fully functional and easily adaptable across an organization of nearly 150,000 people.
In addition to the Day-to-Day templates that were built for Corporate and Business, Deckhand also build a Presentation version of each. These additional templates used bigger, bolder visuals that were suitable for everything from small group presentations to big stage keynotes.
